Everything is in your pocket. Isn’t it?
Of course, I am talking about smartphones and their ability to offer you everything at each stage of life. From calling a cab to ordering food online, an entire home fits perfectly well in your smartphone to meet your daily needs.
By seeing the increasing usage of mobile devices, businesses of all sizes and types are trying to fit themselves in teeny-weeny mobile screens.
Tell me, what role is your business playing in the evolution of small devices?
Mobile usage is increasing ever since 2013.
Image Source: ThinkMobiles
According to BrightEdge, 51% of customers turn to mobile for finding new brands and products.
If your business is not on mobile, you are losing a chance to get discovered by a big chunk of potential customers.Why Your Business Needs Mobile App And Responsive WebsitesIf your business is not on mobile, you are losing a chance to get discovered by a big chunk of potential customers.
You may say that you have a website to fill the online holes, but having just a website is not enough anymore.
Tell me how many times do you open a website as compared to a mobile app. Take Amazon, for example. Do you open the Amazon app first or a website? You know the answer.
That doesn’t mean the only mobile app is enough to keep the flow of customers going. First, you need a responsive website via which searchers turn to your app and become your customers. It means you need a combo of responsive website and mobile app to grab customers from all web corners and to beat your competitors.
Besides, there are other critical reasons why your business needs a responsive website and a mobile app.
Why Is Responsive Website Necessary for Your Business?
Users rarely jump directly to the app unless you are a big brand like Amazon and Swiggy. First, they land to Google in search of answers to their questions. This is where they meet with the website’s content. And this is the first reason why you need a responsive website.
1. Way to SERPs
Mobile-optimized sites is a key ranking factor in the Brain Dean’s list of Google’s 200 ranking factors. If your website is not mobile optimized, forget that your content will ever appear on Google’s first page rankings.
When 51% of users begin their search on mobile, Google always prioritizes sites that are responsive to different sizes of devices. No matter how much you have quality content. Without a responsive website, you have negligible chances to come first on Google results, let alone be found by users.
Here’s how Google works when users begin their search:
Image Source: Moz
2. Flexible and Adaptable
“One Size Does Not Fit All”
Never forget the quote when it comes to website development. Smartphones, tablets, and laptops come in different sizes. A static website isn’t able to fit all screens. On the contrary, it will become a mess when users open a static website with various devices.
A responsive website, just like its name, is responsive to all devices. Its nature is flexible, which makes it adaptable to all types of devices with all kinds of sizes.
3. Excellent User Experience
Why Your Business Needs Mobile App And Responsive WebsitesWith a static website, users perform specific actions like zoom in or out to make sense of your content. At this competitive age, only a few bother to go to that length. Everybody else simply switches to competitors.
If you have a responsive website, users can easily read the content without performing any action. Hence, it saves users time and improves their overall experience.
Look at this image to understand the difference between user experience offered by the responsive and non-responsive website:
Image Source: Mighty Citizen
Online business owners often worry that if they go for a responsive website, they have to pay higher for the development process. They think that a responsive site requires multiple coding for multiple devices.
Let me tell you. It’s a myth.
Why Your Business Needs Mobile App And Responsive WebsitesA responsive website uses one single code which is adaptable to all screen sizes — no multiple coding, and thus, no extra payment.
You would be glad to have a responsive site. At the same time, you will deny having a mobile app. You think if your responsive website fits well to all screens, why the need to create a mobile app for business arise at all?
Let me give you a tour of why you need a mobile app too.
How Mobile App turns Searchers into Potential Customers?
Look at this data from iMark Infotech and read further to know more reasons for building your mobile business app:
Image Source: iMark Infotech
Data clearly shows that users want mobile apps to stay connected with their favorite brands.
Your responsive site is your platform, where you publish content to attract users. Once you succeed in impressing users, you need a mobile app to convert them into your customers.
1. Direct Connection with Customers
The mobile app creates a direct connection between users and your brand. Once they download the app, all you have to do is come up with different ways to keep them connected. You won’t rely on Google anymore to attract customers. Google is still vital as ever, but with a mobile app, you grab a handful of customers and create content to make them purchase your products.
2. Communication Doorway
A mobile app has a hundred ways to keep customers on edge for your brand. From push notifications to discount offers to freebies, you can offer them anything to persuade them for further purchase.
Check out some popular ways to keep users in touch with your app:
Image Source: Smart Insights
Also, keep in mind that users do install the app, but they only use it when they have a strong reason. With the help of push notifications, you can give creative ideas to users to make them check your mobile app often and remember you as a brand. Keep putting efforts, and your app will turn into an addiction.
3. Collect Customer Insights
A mobile app is a hub of consumer data. You can collect hoards of consumers’ insights and shape your products or services accordingly. For example, knowing how customers are using your app, how often they open it, when do they open it, and why – all lead you to answers what users want.
Flurry shows different ways to collect users’ insights via mobile app:
Image Source: YouTube
The mobile app creates a win-win situation for both users and the brand.
4. Zero-Competitive Channel
Search engines, social media, mobile search, etc., are full of competition. You have to work hard to make your way among the competitive crowd and reach your potential customers. With the mobile app, you create your own marketing channel where there is zero competition. You are connected directly with customers, and all your content is reaching to their fingertips. In short, it’s an effortless way to sell your products or services.
5. Brand Recognition
If you successfully persuade users to check your app again and again in a quest to get something new, nobody can stop your business from becoming a brand. All those apps like WhatsApp, Swiggy, Amazon, etc., are brands because they are addictive and users’ first choice on the smartphone. Addiction is the reason why users spent more time with mobile apps as opposed to the web.
Image Source: Adobe
Summing it Up
For Google, you need a responsive website. For customers, you need a mobile app. As simple as that. What are you waiting for then? Go on. Turn your site into a responsive engine and insert a mobile app on Playstore. At last, don’t forget to share your experience with us.