The term digital marketing and SEO are no longer unusual. Even though you also have heard this before. But what makes them so important and essential in this modern world. Why companies around the world are spending tens of billions of dollars on them? Are they a miracle for companies to raise their revenue, or is it something else?
Let me break this for you.!
Well, there are no such miracles and shortcuts associated with them. In general, digital marketing and SEO help businesses to stay one step ahead. Both are quite different and their functions vary according to the requirements of businesses which we know later.
Ever wondered the flashy ads which suddenly appear on screen while surfing a website.! Or somethings that you’ve searched on Google ranked on the top of the page. This is what digital marketing and SEO does.
To understand this better, let’s dive deep into each one of them.
The digital marketing term itself means marketing using digital channels or online mediums to reach target audiences who are using the internet. Digital marketing is the most important tool to enhance business visibility and to expand brand presence globally.
There are tons of digital channels available to promote your brands and products effortlessly using digital marketing tactics.
Here is the list of digital marketing techniques used by digital marketers to promote your brand effortlessly to a large extent.
SEARCH ENGINE MARKETING (SEM)
It is the easiest way to promote services and grow business using paid advertising methods. By using SEM, you can showcase your service/product on the top of the search engine result page using attractive and visual ads. These ads contain important highlights to convey the potential of your product.
To get started with SEM you need to bid on certain keywords. This type of functionality and ease of promoting services makes the SEM effective and totally worthy in the world of digital advertising.
Example of Search Engine Marketing
- Paid Search
- Pay per click
Relevant, consistent and meaningful content always found a place with consumer requirements.
The higher the quality of content is, the higher the possibility of retention. The content plays a vital role to showcase the potential of your service with a competitive advantage.
Hence, it is considered as one of the most powerful and important assets for digital marketing.
Examples of Content Marketing
- Website Page
- Ad Content
- Visual Content
- Social Media Post
- Case Study
- White Papers
Social Media Marketing
Getting more consumers at a rapid rate is the primary demand for businesses. And to cope with this requirement, social media is the best option to deal with it. There are around 3.8 billion social media users all around the world therefore it is considered as one of the trustworthy and effective tools in the world of digital marketing.
Examples of Social Media Marketing
Facebook, Instagram, Whatsapp, Youtube, Twitter, etc.
Email marketing is another effective technique to communicate with large target consumers. Email marketing is majorly used once the lead is completely generated.
After a lead generation, you can easily communicate with your targeted consumer and let them update about what’s going on with your brand. Using this technique you can easily strengthen relationships with consumers and promote your brand effortlessly.
Now you know what and how of digital marketing stuff.!
So Let’s head to SEO, and find out what’s in that?
SEO (SEARCH ENGINE OPTIMIZATION)
It is all about driving users to your website. SEO helps you to escalate website traffic and increase the visibility of your brand with organic outcomes.
To achieve this, you need to optimize your website rather than spending on paid methods like digital marketing.
Well, getting results from SEO takes a lot of time and effort, but in the end, it’s worth it. SEO helps your brand in all dimensions and gives you exceptional organic results.
Factors Impacting SEO
Content:- Content is the heart of the website to keep it alive, and top in search engine ranks. Content is the first thing a user interacts with your website Therefore it is important to keep the relevant, high quality, and unique content. No matter how hard you try at SEO, without proper content they are total waste.!
On-Page SEO:- To ensure that the website is optimized in all aspects like content, tags, title tag, meta descriptions, and pages. You also need to make sure that the right keywords are placed on the website.
Off-Page Website:- To promote your websites so that they rank higher on search engines. Several elements play a significant role in off-page SEO like backlinks, link buildings, social media, etc.
In case you’ve forgotten our title was Digital marketing vs SEO, but after knowing what they actually are. You can have an idea that both are of equal importance from a business perspective. However, their ways are somehow different from each other, but their goals are the same. Both digital marketing and SEO are interlinked to each other and work parallelly to increase your brand visibility and website traffic.