Do you know, what is a progressive web app (PWA) and why do you need one?

Do you know an app loses 20% of its users during the entire journey?

The app journey starts from users finding the app from the app store, downloading it, installing it, login/signing up in it, and finally, start using it. The more steps it has, the better the chances users get to leave the app.

That’s where you need a helping hand of a progressive web app to pursue users.

What is Progressive Web App (PWA)?

A Progressive Web App (PWA) is a web app that uses modern technologies to deliver an app-like user experience.

Unlike the native app, a progressive web app doesn’t require downloading and installing the app. Users can start using the progressive web app as immediately as you open the browser and start Googling. Moreover, when the users return to the progressive web app, they are more ready to go through the entire app journey to upgrade to a full-fledged app from the app store.

A progressive web app includes all characteristics of a mobile app, resulting in enhanced user retention and excellent performance without the need to maintain the complications of a mobile app.

Users can install the PWA directly from the browser itself and are available on the smartphone like a native app. Similar to a native app, it works offline too.

Why Do You Need a Progressive Web App?

A progressive web app has arrived as a solution to many problems.

A progressive web application leverages the latest technologies to combine the power of the web and mobile apps. It works as a website built under web technologies but gives the feel of a native app. Due to advancements in browsers and the availability of Cache and Push APIs, developers can allow users to install the web apps on their home screen, enjoy push notifications, and work offline.

Besides, here are some more reasons why you need PWA to attract potential customers:

1. PWA Progressively Enhances Features

As per its name, a progressive web app is all about improving progressively. It takes advantage of users’ devices and enhances one’s features.

2. Books a Spot on Search Engines

As a progressive app works like a website, it gets a chance to be discoverable on search engines. This is a major benefit of progressive web apps over native apps which still can’t rank on search engines unless users Google “top apps”.

3. Linkable

One of the noticeable characteristics of a progressive web app is it’s linkable. It means users can bookmark the app the same way they bookmark a URL and also can share the app’s URL in their social circle.

4. Highly Responsive

The progressive web app’s UI fits in any screen, any device with any size. It’s highly-responsive to the users’ device.

5. Delivers App-Like Experience

Despite offering web-like features, a progressive web app acts like a native app. It delivers an app-like experience.

6. Works Offline

Users prefer apps over the web when they roam around low connectivity areas. Progressive web apps are accessible offline as well, giving users an advantage to enjoy features under connectivity-issue zones.

7. Bring Users Back

The goal of the mobile app is to make users come back via any means like push notifications, offers, deals, etc. The progressive web app works for the same goal as it offers native-app-like features such as push notifications.

8. Starts Immediately

Users can immediately start using progressive web apps as they don’t require any download or installation process. PWAs are available to add on the home screen as a readily available app.

9. Stays Fresh and Updates

As the progressive web app is connected to the internet, it updates itself automatically with new content. No need to go through hassles to keep your app fresh and updated.

10. Safe and Secure

Just like you make your site safe and secure via HTTPs, you can make your progressive web app secure using the same HTTPs. It prevents man-in-the-middle attacks and ensures higher users’ safety, security, and intimate experience.

If more and more business owners and developers start taking the advantage of progressive web apps – which are relatively easy to develop at a lower budget and offer advanced features – then users will start preferring these apps more over other smartphone features.

Wrapping Up

This little guide is merely an appetizer of progressive web apps. You can do a lot more to create an app-like experience for your users and send push notifications to promote your products.

So when are you starting to make the progressive web app available for your users?

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